Sell to gift shops with COMPLETE CONFIDENCE!

Discover the 
WHOLESALING SECRETS
that turned 459 gift retailers 
into eager wholesale accounts
calling, faxing & emailing me
re-orders, all year long?

Finally, shockingly simple, fool-proof
tactics on making good money
by selling to gift shops!

...from a successful 'gift sales rep' veteran!

"Whether you make or distribute (or import) specialty foods,
candles, jewelry, handmade soap, crafts, confections, dolls,
post cards, greeting cards, knick knacks, pottery - ceramics,
woodcrafts,stuffed animals, t-shirts, souvenirs, housewares,
or even publish regional or "gift appropriate" book titles...

"I will take the mystery out of marketing to gift retailers!
(And help grow your business to an ENTIRELY new level,
even if you live in a rural state like Idaho!)"

Sandy Dell, "Gift Rep Sandy"            

Greetings from Idaho!

Ever walked into a retail store with your prized wares - the ones you designed and/or created from concept to production - cradled in your arms? All the while hoping the store buyer will feel as excited about your line as you do?

As you walk in, you envision a happy, excited customer ordering several cases (or pallets), and promising to merchandise your products prominently near the cash register, since (of course) your goodies "are just what I was looking for!".

Retailers are NOT always friendly
to giftware manufacturers!

Well, your little fantasy scenario CAN happen (and you should hold that vision!). But the more likely scenario is - you will get politely (or not so politely) told "NO! Not interested, thank you for stopping by!," about 10 seconds into your conversation, with some vague excuse as to why. Then you watch their southern exposure as you walk back through the front door, with your virtual tail between your legs.

Not only can this experience be humiliating, but the perception of failure, and painful rejection, may dampen your enthusiasm for the entire business, or at least selling wholesale.

Success at retail shows does not
automatically translate to wholesaling!

Maybe, like me, you've exhibited at craft shows, fairs, or other events with a booth where people ooohed and aaahed over your specialty or gourmet food, greeting card line, soap, candles, jewelry, or pottery -- and even came back for more! And many friends and customers suggested you start selling to retail gift shops (or other stores), and really get your products "out there!".

"These are really great. You have a winner!", they assure you, with supportive confidence. "You should sell to gift shops!"

Without training, initial success selling to gift shops
might mask mistakes... that you may pay for later !!

So you finally do it... walk into a store, all excited, but nervous. Maybe even wobbly legs. And get rejected. Or even worse (although you may not think so at the time), they agree to take your products "on consignment".

And if you don't know what you're doing, you might quote a wholesale price TOO LOW, and are now stuck working very hard, for little money. Or just as bad, you OVER-priced - and either never got any orders at all...or even if you did, no re-orders. (PS Success is in the re-orders!)

Plus, there's the risk you might never get paid, since retailers typically expect "Net 30" or similar terms (so you must wait for a check). And if they sense you are a newbie, and you don't get a signature... you might be TOAST!! Do you know what steps to take, to protect yourself?

Well, you simply don't need to operate in an information void! Let me get you started in the right direction, so you can walk into a gift shop with complete confidence, and know what to say, what to offer, and increase your odds of success exponentially!

Why I am the right person to help you succeed!

Since January of 2001, I've operated Idaho Gifts Wholesale, representing products for a wide variety of small business, much like yours, to independent retail stores of every description.

(Actually, I started the business originally as Lewis Clark Gifts & Souvenirs, in anticipation of the Lewis & Clark Bicentennial Commemoration, now long past, but that's a story for another day!)

In my capacity as an independent sales rep, I've personally called on over 1250 retail outlets of some kind (and I have the database to prove it), primarily gift stores, plus stores in over 30 retail categories. And over the years, I've received at least one order from 459 of those, and personally received many dozens of orders each, to well over 200 of those retailers. Over the last couple years, I've scaled back (health issues), but I still maintain a regular wholesale customer base of about 120 to 130 gift retailers. Plus a few dozen more long-distance wholesale accounts who found my keyword-rich web site and ordered without me ever walking into their gift stores.

Successful lines I've "repped" over the years, include:

• a wide variety of gourmet and specialty foods (especially wild huckleberry stuff),
• greeting cards,
• personal care products (handmade soap, lip balms, massage oil),
• post cards,
• regional books,
• souvenirs (mugs, spoons, t-shirts),
• handicrafts,
• art prints,
• woodcrafts,
• novelty knick-knacks,
• candles,
• confections,
• home decor,
• Christmas ornaments,
• stuffed animals,
• imported "kiddie" specialty merchandise,
• ceramics and pottery,
• jewelry,
• pet gifts,
• and more!

Like YOU, we ALSO make stuff to sell to gift shops!

A tiny bit of background on how I got here. My husband, Malcolm, helped me launch the repping business in early 2001. In late 2002, he branched off, creating a line of our OWN gourmet products, mostly specialty foods such as BarbieQ Sauce and Hairy Habanero Catsup. But also personal care products such as huckleberry lip balms and homemade gift soap for men. Our lines are still selling, at both wholesale and online retail, under the brands IDAHO REDNECK and Gold Mountain Gourmet.

So like you, we see wholesaling to gift stores through the eyes of a producer, PLUS as reps calling on large numbers of retailers.

We've successfully coached others in wholesaling!

Over the years, we've personally counseled a dozen of our "producer" friends and associates on how to improve and expand their wholesale business. Plus, three years ago, I started my blog, which has helped hundreds of small producers get started. And I sponsor a very active LinkedIn group now with 1,424 (and growing!) followers!

After dozens of requests from friends and blog followers for an information resource on "how to sell to gift shops", we decided to bite the bullet! After weeks of writing (and more weeks of editing by Malcolm), the 87-page 'COMPLETE E-GUIDE for Selling to Gift Shops (and Other Independent Retailers)' is now available for immediate delivery!
                 
                (Along with a few cool bonuses you can download, too...)

What you will discover in this COMPLETE E-GUIDE
on selling to gift shops and other retailers!

In this value-packed resource, you will find HUNDREDS of practical tips, techniques, stories, and how-to tactics that REMOVE the fear and anxiety of walking into (or contacting) a retail gift store and getting a buyer, manager, or owner to carry your line.

For example, you will discover all you need to know about:

FINDING GIFT RETAILERS:

• The five best ways to LOCATE gift retail outlets! 
• 29 TYPES of gift shops (plus SIX MORE you need to know about)!   
• The three EASIEST gift store ‘segments’ to sell to!  
• And much more…!  

THE PRESENTATION:

• The BIG FIVE types of presentation materials you need before you start selling! 
• Developing your "story-telling" mindset!  
• How to lay out the all important “pitch” book!  
• Generic sales "order books" vs. order forms... and which to use when!
• Cold-calling vs. appointments… and which one is usually best!  
• How to take GREAT product photos!  
• What you MUST do before meeting the store manager or buyer!  
• Key elements of the SALES PRESENTATION!  
• The 8 (or 9) pieces of information you must put on your wholesale sales flyers! (And in what order!) 
• How to introduce samples during your presentation!  
• A little trick with “order books” that will save you a bunch of time!  
• The “R-B-R Principle” and how it makes buyers look forward to your next visit!  
• How to deal with requests for geographic “exclusivity”! 
• The importance of persistence!  
• And much more…!  

WHOLESALE PRICING:

• How to price your products for wholesaling!
• Setting a gross profit margin!
• How to “cost” your products for the long term!
• Understanding gift retailer pricing policies!
• COST-PLUS vs. MARKET pricing analysis!
• And much more…!

TAKING WHOLESALE ORDERS: 

• Best ways to sweeten the pot (and reduce the risk) for the wholesale store buyer! 
• Tips for CLINCHING THE SALE!  
• How to know when to SHUT UP and just take the order!  
• Pros and Cons of extending “Net 30” terms!  
• 3 top reasons buyers DON’T buy (even when they should)! 
• Dealing with the perception of rejection!  
• ‘After the sale’ tips that set you apart from the crowd!  
• When to require a “trade credit application” 
• And much more…!  

WHOLESALE DELIVERY SYSTEMS:

• Setting up a shipping fulfillment center!  
• Personal delivery vs. shipping with UPS, USPS, or FedEx!  
• Why the best shipping method for retail orders is different than for wholesale!  
• Handling the delicate matter of handling charges (including insurance)!  
• Who pays for shipping? 
• Packing your shipments to minimize damage!  
• Invoices vs. packing slips… why and when?  
• Where to find bagfuls of USED packing materials (and save money)! 
• And much more…!  

OFFICE OPERATIONS:

• Setting up your bookkeeping systems!  
• Things to include in a customer database you never thought of!  
• How to SIGNIFICANTLY INCREASE RE-ORDERS using a simple calling schedule!  
• And much more…!  

COLLECTIONS:

• How to handle late payments!  
• A simple mindset to keep customers happy when collecting (and get payments faster)!  
• How to collect 70-80% of late payments with one phone call! 
• And much more…!  

GIFT SHOP CONSIGNMENT:

• Why CONSIGNMENT is usually a bad idea! 
• The only two situations where consignment is a GOOD IDEA!  
• If you do consign, what you must do to protect your investment!  
• Elements of a good consignment agreement! 
• And much more…!  

WHOLESALE MARKETING SPECIAL TOPICS:

• The two absolute best times of the year to launch new products!  
• How to sell wholesale to web retailers!  
• Catalogs, direct mail letters, and postcards!  
• How to use the phone effectively for orders and re-orders!  
• A short primer on selling to long distance accounts!  
• Point-of-purchase (POP) displays and “shelf talkers”!  
• Pros and cons of toll-free 800 numbers for customer service AND even fax lines!  
• Using email and newsletters to keep in touch with customers!  

AND MUCH, MUCH MORE! 

One truly special thing you get from this E-Guide, is the perspective of TWO very different minds. Malcolm is a big picture person, a strategist, who loves to design and develop business systems (and is VERY good at it!). I am a tactical person. I love to follow a proven system, and sell, and develop successful long-term relationships.

Frankly, selling wholesale is not something either of us might have excelled at by ourselves, at least not right out of the chute without a resource like this one. There was simply no blueprint to do what we now do! But as a result of working together, with two very different perspectives, we've created a winning team and a successful business.

Now YOU can benefit from this dual perspective - a rich point-of-view and blueprint you will find in no other resource on the subject. This is the resource I wish I had when I started!

Between the two of us (we both work in aspects of each other's businesses), we offer a combined 22 years as reps, and 19 years as specialty food entrepreneurs. That's 41 years of combined total experience including the perspective as both a producer and a rep. All through the eyes of two very different business personalities. Now yours, in this Complete E-Guide for Selling Wholesale to Gift Shops!

But wait, that's not all! (Oh boy, now I sound like an infomercial... please forgive me!)

I am also offering you four (six?)
valuable wholesaling mini-bonuses!

When we started our company, we were not completely sure what some paperwork and forms should even look like. We've removed some of the fuzziness on this topic, by offering you a handful of "paper trail" items we believe will help.

Note, there is NOTHING FANCY here... just basic stuff. But these forms and fliers enjoy a history of usefulness through thousands of orders from hundreds of gift stores. So there is value. (Of course, these all evolved a bit over time - we didn't hit the mark, right out of the chute! But now YOU can benefit from our hard-earned lessons.) Available for immediate download after your purchase of the 'Selling Wholesale to Gift Shops' E-Guide.

Anyway, your mini-bonus list ($60 value) includes (for immediate download):

• Sample packing slip and sample matching invoice templates. These will illustrate the difference between the two, and how to use them in your business!
• Two sample wholesale "sales flier" templates. Just to give you an idea of the information you need ON a sales flyer, with a couple design options, to spark your creativity. PLUS an editable version of both, if you want to get started doing your flyer in MS Word!
• A sample "trade credit application".This is something you should get from EVERY store you wholesale to, prior to shipping or deliverying an order on "terms" such as Net 30. PLUS: This is available in both a PDF, and as an editable Word document... just input in your own company info, and you have a finished application to take on the road, fax, or mail!  

 Plus (Bonus 4):

Malcolm and I wrote another very informative ebook (which we could easily sell separately) on the topic of "wholesale" web sites. The reason? The tactics and technology of a site used to sell wholeale to retailers are different than for a standard ecommerce site selling to consumers.

With this additional bonus resource youmay start leveraging key opportunities to expand beyond your direct selling efforts into the ONLINE environment. When you are ready to sell wholesale with a website, this will get you started! Increasingly, gift shop owners prefer to order online, without playing phone tag, or wading through your note taking over the phone.

BONUS EBOOK: (23 pages, 7544 words)
($37 value)
WEB SITES FOR WHOLESALING 

	How wholesale websites differ from retail sites!
	3 ways to manage wholesale ordering online!
	Why you should do KEYWORD ANALYSIS before putting up your site!
	Why you need a separate web site for wholesaling!
	Why quality photos are your best selling tool for buyers!
	The BIG FOUR social networking sites, and why you MUST be signed up!
	What blogging and article marketing do for your online traffic!
	Why video is the next big thing… even for “catalog” sites like yours!
	A secret tip for DRAMATICALLY improving sales conversions on your site!
	3 BIG sources for inbound traffic links!
	And MUCH more!

Well, now I suppose it's "last call", or time for me to ante up, and tell you what we are asking for this wealth of practical information!

 CLICK HERE... if you are ready for Selling to Gift Shops!

I could easily sell the COMPLETE E-GUIDE for Selling to Gift Shops (and Other Indendent Retailers) for $197. There is nothing else like it on the market! And the information is exhaustive.

The four bonuses are valued at $97 collectively. The total package, if you could even get all this information individually or together, ANYWHERE else, is worth  $294.

Of course, you know I'm going to make you a deal! After all, I AM in sales (and I hope you will use my information and these tactics to become WILDLY successful selling your own wonderful products to retail stores!).

I am asking a conservative $67 for this entire package of information!
That's about what you would make on one, at most two, sales to gift shops, even if your line is pretty small. In fact, my guarantee is this:

READ the Complete E-Guide. Put the information to work in your business, and if you do not land a sale to a retailer within 60 days, ask for your money back, and I will CHEERFULLY refund your full purchase price. AND YOU MAY KEEP THE BONUS MATERIALS as my personal 'thank you' for just trying out the information.

But wait!

• So here we go again, the price RIGHT NOW is....
  
  NOT $294 (Package value)
  NOT $197 (Guide value)
  NOT $67 (My regular discounted package price) 

For a limited time,
the Complete E-Guide is now only $27!

And available for immediate download... well actually, you get an email that directs you to the download page.

PS You do NOT need to be a member of PayPal to purchase
using ANY of the four credit cards listed above!

If I help you make just ONE MEDIOCRE SALE to a gift shop or other retail store, this blueprint will MORE THAN pay for itself immediately! And you will do much better than that, I personally guarantee it.

If I can create a successful, long-term lifestyle business in a rural state like Idaho, while working from home, near a small town (Orofino, Idaho - population 3000), you can make this information work for your business too, regardless of where you live!

Your copy of the Complete E-Guide, and ALL FOUR BONUSES are available for IMMEDIATE DOWNLOAD, by clicking below, and following the directions.

  CLICK HERE FOR SELLING TO GIFT SHOPS SUCCESSFULLY!

HAPPY WHOLESALING!

Sandy Dell
"Gift Rep Sandy"

PS Soon, (maybe sooner than you think!) we'll be offering additonal programs to a limited few who want to get results on "selling to gift shops" more quickly. Only purchasers of the Complete E-Guide are eligible... and you might get a discount (hint, hint) or even some freebies, for being an existing customer! Aren't we sales people sneaky?

Regardless, I hope to help as many of you as possible achieve success in your wholesaling efforts. As my repping career winds down, I need some "atta girls" to keep me warm and fuzzy (although Malcolm does a pretty good job too!).

(Note that after purchase, your upcoming monthly credit card statement will show PayPal "Niche Innovation" as the source of your purchase... this is the business name on our PayPal merchant account!) NOTE: You do NOT need to be a member of PayPal to get your copy... and we take all four of the major credit cards:

ONE MORE SHOT to GET YOUR OWN COPY,
available for IMMEDIATE DELIVERY
(and Four Bonuses!)

You have nothing to lose, results are guaranteed or we PROMPTLY refund your investment! Click the link above now, for your own blueprint to stress-free, wholesaling success. And THANKS for your interest and time. If you read this far, I really appreciate your passion for this topic.;-)